Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.

Personal brands are the hardest to control, and naturally the most rewarding. People’s associations, beliefs, feelings, sentiments, attitudes, and expectations make up what you mean to them. All of which are incredibly difficult to get a grasp on. As they say, your personal brand is what people say about you when you are not in the room.

Personal branding is exactly like making sure your digital tools are super sharp. Not everyone has access to these tools; but the real question is: Are yours sharp enough to kill (land the opportunity)?

Building a compelling personal brand will set you apart from other candidates, while helping you land lucrative job offers and expanding your scope of job opportunities down the line.

Curating a personal brand is essential for standing out from the crowd.

The book recognises that human capital is the main determinant of organisational performance in modern business and knowledge-based institutional sectors.

Personal branding is about managing your name – even if you don't own a business.