Benarasi and Muslin sarees are timeless symbols of heritage, blending artistry with authenticity. Local craftsmanship, such as intricate zari work, celebrates tradition while supporting artisans. Wearing these sarees is a powerful statement of cultural pride and sustainability.

The country’s taant (handloom) industry — a vital piece of the nation’s cultural and economic fabric – is currently struggling under the weight of economic challenges. This season, our support for these artisans, who breathe life into traditional garments, is more important than ever.

Pahela Baishakh is characterised by vibrant festivities and mouth-watering dishes. For Bengali women, the essence of this day lies in their red and white sarees — an emblem of their unwavering love for tradition through the ages.

The tapestry of Bangladesh’s textile legacy is woven with generational artistry and cultural significance.

The sari, an emblematic attire of South Asian heritage, is not just a garment but a canvas that embodies tradition, elegance, and cultural identity. From time immemorial, this heritage has been passed down to us from our mothers and grandmothers and the generations before them.