sari as fashionable garb

Draping through time: Contemporary twists on the classic sari

The sari, an emblematic attire of South Asian heritage, is not just a garment but a canvas that embodies tradition, elegance, and cultural identity. From time immemorial, this heritage has been passed down to us from our mothers and grandmothers and the generations before them.
18 January 2024, 09:51 AM

Comfortable cotton saris for every mood

Cotton is the number one choice of fabric for summer. Being a natural fibre, it allows free airflow; the soft fabric wicks away moisture, helping the wearer cool down in sweltering heat. So, it is no surprise that ladies tend to opt for cotton saris in vibrant colours during the summer.
13 August 2023, 08:26 AM

From tradition to trend: The evolution of katan

A piece of nostalgia, a part of cultural heritage, or an heirloom passed on through generations; the deep-seated love Bengali women have for katan sari is truly unparalleled. Be it the old-school romanticism that comes with being a red katan bride or the unapologetic boldness of the bright colour contrast that makes you stand out in a crowd, katan is always among our top choices for any occasion.
7 August 2023, 10:10 AM

Choose a Jamdani sari for this Eid

In its humble six yards, the sari is steeped with centuries of history, culture, and tradition. To that end, Jamdani saris are in a league of their own. When wrapped in its gracious folds a woman can explore diverse aspects of her personality — she can be elegant, demure, attractive, practical, and more.
2 April 2023, 08:41 AM