The Anarkali is a timeless garment blending heritage, elegance, and sustainability. With flowing silhouettes and intricate craftsmanship, it transcends trends, embodying slow fashion and cultural pride — making it a must-have in every modern wardrobe.

In an era dominated by “fast fashion”, where clothing items are produced rapidly by mass-market retailers to meet the latest trends, the “slow fashion” movement presents a conscientious alternative. Slow fashion is about prioritising quality over quantity, focusing on sustainability, and making ethical choices that benefit the environment and society.

It is near impossible to manage a new set of clothes every day. It is neither justifiable, workable, ecologically efficient, financially viable, nor intelligent. But then there’s social media and society’s deep-rooted judgement against misfits like a tacky outfit repeater. How do we manage both – or do we?