Tangail’s handloom weaving industry faces collapse due to rising costs, competition from cheaper power loom sarees, and declining demand. Without financial aid, innovation, and promotion, this centuries-old craft risks fading into history.

The country’s taant (handloom) industry — a vital piece of the nation’s cultural and economic fabric – is currently struggling under the weight of economic challenges. This season, our support for these artisans, who breathe life into traditional garments, is more important than ever.