Amidst the cacophony of the fairground, the sound of the flute came floating in the air. An elderly man was seen immersed in playing the bansuri (flute). He sat on a mat, with his craft — bamboo flutes — in front of him. Clad in a worn-out hoodie and faded pants, he looked no less endearing than a character from a modern-day fairy tale. Hailing from the district of Jhenaidah, Kamol Sarker, now 80, attends fairs in the city, hoping to sell his handmade bamboo flutes.

Thread is the first-ever brand to have emerged itself to explore and introduce a product line made with the base of Shital Pati, something that has not been tried before or yet on a comparatively large commercial scale.