There is still time to introduce a new face and a charged voice.

With the rising popularity of memes comes a brand new 'meme culture' which is slowly integrating itself with political campaigns, as candidates are often resorting to memes as an efficient way to gain a notable online presence. With the U.S. presidential election scheduled for November 5 this year, let’s look at how one meme in particular has been used as a campaign tool thus far: Dark Brandon.

His role in starting an insurrection complicates the situation.