Navigating the digital frontier: ensuring online safety for the next generation

In today's hyper-connected world, the internet has become an integral part of young people's lives, shaping how they learn, connect, and express themselves. From social media and entertainment platforms to gaming communities and educational apps, the digital landscape offers vast opportunities. However, it also presents significant risks, including cyberbullying, exposure to harmful content, privacy breaches, and online exploitation.

As technology continues to evolve, so too must the strategies to protect young users. Ensuring online safety is no longer solely the responsibility of parents or educators—it requires a coordinated effort among technology companies, regulatory bodies, and civil society.

The double-edged sword of digital connectivity

The rise of platforms like Instagram, Snapchat, YouTube, and TikTok has redefined how young people communicate and consume content. These platforms encourage creativity and connection, but they also open doors to potential risks. According to a 2023 report from UNICEF, over 80% of children globally have some form of online presence before the age of two, and by adolescence, many spend several hours daily on digital platforms.

Cyberbullying remains one of the most prevalent threats. Platforms like Instagram and Snapchat, where real-time sharing is central, have seen high incidences of online harassment. In gaming communities such as Discord and Roblox, young users are exposed to risks like grooming and toxic interactions. Even seemingly harmless platforms like YouTube Kids have faced scrutiny over inappropriate content slipping through algorithmic filters.

Ferdous Mottakin, head of public policy and government relations, South Asia at TikTok, underscores the dual nature of online engagement for young people.

"The internet plays a pivotal role in shaping young people's identities and experiences. It offers them platforms to express themselves, explore new ideas, and connect with diverse communities beyond geographical boundaries. This exposure fosters creativity, global awareness, and social activism," Mottakin says.

"However, digital integration also comes with challenges. Exposure to harmful content, cyberbullying, and privacy concerns are some of the issues. The challenge remains to harness the opportunities the internet provides while equipping young users with the tools to navigate its risks responsibly, and at TikTok, that is our top priority. We provide numerous tools, features, and guardrails to our users while also deploying world-class moderation systems to keep the platform safe for our users," he says.

How platforms are responding to online safety challenges

Recognising these risks, technology companies have increasingly prioritised safety features. Platforms like Instagram have introduced tools such as comment filters, restricted modes, and "Take a Break" reminders to support mental well-being. YouTube Kids offers curated content with stricter parental controls, while Snapchat has introduced enhanced privacy settings to limit interactions with strangers.

TikTok, for example, employs AI-powered content moderation and features like Family Pairing, allowing parents to manage their child's screen time, direct messages, and content exposure.

"At TikTok, we work closely with regulatory authorities to ensure compliance with safety standards," Mottakin explains. "Our Community Guidelines, available in both English and Bangla, help users understand how to engage safely on the platform. Additionally, our Safety Center provides resources for parents, caregivers, and young users to navigate the online space securely. Ensuring online safety is a shared responsibility that requires ongoing cooperation between all stakeholders."

The role of regulation in digital safety

While tech companies play a critical role, government regulations are equally vital in shaping safer online environments. The European Union's Digital Services Act (DSA), for instance, mandates that large tech companies conduct risk assessments related to child safety and enforce stricter content moderation policies.

In Bangladesh, the Bangladesh Telecommunication Regulatory Commission (BTRC) has taken significant steps to promote digital safety. The BTRC has actively engaged with various platforms, including TikTok, to address concerns around user protection. Initiatives such as the TikTok Safety Ambassadors Programme aim to educate young people about responsible online behaviour, while regular dialogues between regulators and tech firms help ensure compliance with safety standards.

Digital literacy: the first line of defence

While regulations and platform safeguards are essential, digital literacy remains one of the most powerful tools for online safety. Teaching young people to critically assess information, recognise online risks, and manage their digital footprints is crucial in an era dominated by social media and algorithm-driven content.

Globally, organisations like Common Sense Media in the US and Childnet International in the UK offer resources to help educators and parents guide children through the complexities of the online world.

Mental health in the digital age

Another critical dimension of online safety is the impact of digital platforms on mental health. The constant exposure to curated images, online validation through likes and comments, and the pressure to maintain an online persona can affect young people's self-esteem and emotional well-being.

Research published in The Lancet highlights a correlation between heavy social media use and increased rates of anxiety and depression among adolescents. In response, platforms like Instagram have tested hiding like counts to reduce social comparison, while TikTok offers in-app mental health resources, connecting users to support services when they search for terms related to mental distress.

As digital landscapes evolve, new technologies such as the metaverse, virtual reality (VR), and AI-driven content present emerging risks. As technology continues to shape the lives of young people, the balance between opportunity and risk remains a delicate one. Ensuring online safety will require constant innovation, cooperation, and vigilance from all stakeholders involved.