Instagram to add recommendation to their “Guides” Feature

Instagram is working to expand its recently launched "Guides" feature to allow creators to recommended places or even products.

launched in May, the guide was initially debuted with a specific focus on wellness content. It allowed select organizations and experts to share resources related to managing mental health, such as anxiety or grief amid the COVID-19 pandemic. Currently, Guides include photos, galleries, and videos sourced from the creator profile.

However according to Twitter user and self-described leaker, Alessandro Paluzzi, a new recommendation feature is coming to guides. The feature, which he claims to have found by reverse-engineering the Instagram app, will allow Instagram influencers to recommend to followers about where to go, what to purchase, and more. If chosen, creators can also direct more users to their sponsored posts or increase their affiliate network revenue.

Instagram has confirmed the new features are part of a series of improvements to Guides but declined to say if or when the changes would roll out.