Nissan pulls the plug on their Skyline badge

After 64 years of having the same name badge starting from the first ever sedan from Nissan, it is arguably one of the most iconic and well recognized named cars from Nissan; starting from this year, they will be dropping the Skyline name from their existing models having the badge and overall, focus less on sedans as a whole to develop SUVs and fully electric vehicles also known as EVs.

The skyline name first ever appeared in 1957 on the Prince Motor Company (later to be named Nissan) ALSI-1 series sedan which was marketed as a luxury car at the time but the name mainly started to spread during the 1960s when the 2000GT, also known as the Hakosuka in Japan, was introduced. The relatable boxy shape of the car with smooth flowing lines rendered the name more relevant. When the Kenmeri was introduced in the early 70s, it was popular right off the bat where it sold around 650,000 units and the more performance based Kenmeri GTR was introduced at the same time.

The Skyline had the GTR emblem until the R34, which presumably is the most popular and favored GTR and is a holy grail for many enthusiasts. Nissan dropped the Skyline series chassis when the GTR R35 was introduced in 2007 and at that time, the Skyline badge would be used at the Infiniti division of Nissan where they produce relatively fast, luxury cars; most notably, the Infiniti Q50 had the badge.

As of 2021, due to declining of sales of the Infiniti Skylines, Nissan decided to remove the "'Skyline"  from the Infiniti Q series sedans, perhaps to protect the pedigree the badge has and decided to focus less on developing sedans and in developing better SUVs and Electric vehicles where they already unveiled the Nissan Ariya, which is a fully electric SUV.