City Group introduces chewing gum brand 'Tutti Twist'

Rupshi Foods Limited, a concern of Bangladesh's leading industrial conglomerate City Group, has launched its first-ever chewing gum "Tutti Twist". 

Since its inception in 2022, Rupshi Foods has gained popularity with its uniquely flavored Jelfy jelly candy. Expanding its portfolio, the brand introduced eight more products, including the mint-flavored Mynte, coffee-infused Kofitopi, caramel and butter-blended Fill-O, and Caramello.

Now, continuing this momentum, the company has stepped into the chewing gum category with Tutti Twist, crafted using European technology, recipes, and ingredients. The product is designed to maintain international quality standards while offering a unique combination of tutti-frutti flavor and refreshing coolness.

The launch event for Tutti Twist took place on February 4, during the Confectionery Sales Conference at Fortis Downtown Resort, Dhaka. 

The event was attended by Md. Imran Uddin, Director of Planning & Business Development at City Group; Abu Zafar Mohammad Nayeem, Director, Rupshi Foods Limited, Confectionery; and Kazi Mamunur Rashid, Deputy General Manager (Confectionery).

Guests at the event expressed confidence that Tutti Twist will soon capture the market with its long-lasting freshness and exhilarating coolness, marking another milestone in City Group's growing confectionery lineup.