Retail Remedy celebrates Barbie and inclusivity

The "Barbie" movie has generated significant excitement worldwide and Bangladesh is not immune from this hype. This movie aims to showcase Barbie's timeless appeal while focusing on the ongoing conversation around diversity and inclusivity. Taking inspiration from the "Barbiecore" trend—a fashion movement that celebrates Barbie's iconic looks and her positive image of empowerment and self-expression—Retail Remedy, a clothing brand specialising in casual and formal wear, launched an online giveaway—the 'Barbie Look Contest.'

"Our goal had been to celebrate Barbie in all shapes, forms, and colours. So, we launched this contest where people can tag themselves in their Barbie looks. They didn't have to wear Retail Remedy; everyone could wear the clothes they liked," said Rabita Rashid Majumder, Managing Director of Retail Remedy.

Additionally, Rabita informed, "The ideology of inclusivity is at the heart of our brand and as the Barbie movie is trending a lot, which very much goes with our brand and mindset, we decided to run this online giveaway."

Anyone could participate in this online giveaway—the "Barbie Look Contest," which ended on 31 July, 2023. All you had to do was follow 3 steps to win. First, follow and like the Facebook and Instagram pages of Retail Remedy and tag your Barbie look on social media with the caption 'Barbie Look Contest by #retailremedy.rr.' And lastly, mention your friend in the comment section.

By winning this contest, you would get a free Barbie movie ticket and a gift hamper by Retail Remedy. As the Barbie movie evokes a sense of nostalgia for many of us, Retail Remedy had chosen this campaign, inspired by the Barbie movie, to reminisce about this beloved doll.

"Remember how we used to play with Barbies when we were little? We wanted to bring back those memories through this campaign. Along with it, we promoted our products," explained Benazir Aunon Sarker, Director of Retail Remedy.

Retail Remedy is selling different merchandise that goes with the Barbiecore movement and in turn, the Barbie movie itself. You will find beautiful, breathable, and elegant satin shirts and flared pants on Retail Remedy's website, perfect for channelling your inner Barbie, a look that embraces femininity and playfulness.

The Barbie movie and Barbiecore movement intend to break free from traditional beauty ideals, embracing all body types, genders and ethnicity. With this same thought, Retail Remedy is selling unisex products, which can be worn by both men and women. And the multicoloured Kaftan shirts are too beautiful to ignore!

Essentials—

Facebook page: https://www.facebook.com/RetailRemedy.RR/

Website: https://rr.international/

Photo: Retail Remedy