The Daily Star (TDS): Bancassurance is still new to Bangladesh—how is it reshaping the country’s insurance landscape?

The Daily Star (TDS): What has been your experience with bancassurance so far?

The Daily Star (TDS): What has been your experience with bancassurance so far?

For decades, insurance in Bangladesh has been a tough sell—marked by limited access, low public trust, and a penetration rate that barely scratches the surface. But a quiet transformation is gaining momentum, not through traditional agents or state campaigns, but via a trusted institution embedded in everyday financial life: the banks.

In a significant move to deepen financial inclusion and revitalise the insurance sector, Bangladesh has embraced the bancassurance model, allowing banks to sell insurance products directly to their customers and enabling insurance companies to reach a wider market without developing their own extensive distribution networks.

The Daily Star (TDS): What has been your experience with bancassurance so far?

The Daily Star (TDS): What is the rationale behind your bank’s interest in entering the bancassurance sector alongside its existing financial services?

Starting insurance early is one of the smartest financial decisions a person can make—especially in Bangladesh, where insurance penetration remains low while the need for financial protection is rising.

The Daily Star (TDS): What has been your experience with bancassurance so far?

The Daily Star (TDS): What is the rationale behind your bank’s interest in entering the bancassurance sector alongside its existing financial services?

The Daily Star (TDS): What is the rationale behind your bank’s interest in entering the bancassurance sector alongside its existing financial services?

When women hold families together through crises, manage budgets on shoestrings, and put others’ needs first, who protects them?

You walk into your bank to open a savings account—and come out with a life insurance policy. No separate visits, no confusing paperwork, no unfamiliar agents. Just one trusted institution handling both your financial needs and your future protection.

The Daily Star (TDS): What has been your experience with bancassurance so far?

In Bangladesh, bancassurance is gradually becoming a popular and convenient way for customers to purchase insurance products through their banks.

The Daily Star (TDS): What has been your experience with bancassurance so far?

The Daily Star (TDS): How would you assess the current state of bancassurance in Bangladesh? What key trends are shaping the market at present?