In a world increasingly obsessed with flawless skin and impeccable hygiene, the skincare aisle can feel like both a promise and a potential minefield.

On a sweltering afternoon in Dhaka, your makeup feels like it’s melting off by the minute.

The Daily Star (TDS): Could you provide an overview of Bangladesh’s cosmetics and toiletries industry?

The Daily Star (TDS): Could you provide an overview of your company’s current position and performance in the cosmetics and toiletries sector?

The Daily Star (TDS): Could you provide an overview of your company’s current position and performance in the cosmetics and toiletries sector?

The Daily Star (TDS): Could you provide an overview of your company’s current position and performance in the cosmetics and toiletries sector?

Once reserved for special occasions and elite circles, beauty and personal care in Bangladesh are now everyday essentials for millions.